That was Unexpected.
I walked into my office to find an actual newspaper sitting on my desk yesterday. I don’t know who left it there, but it was a section of the Wall Street Journal called “What Your Workout Says About You”, by Rachel Bachman. I found it online as well. You can read it HERE.
I found myself reading through it expecting to see something about how the traditional “Globo Gyms” are struggling due to the growth of small community clubs and gyms like ours. I was wrong. It is true that these small gyms are growing in popularity, but my assumption wasn’t.
“Boutique fitness has made huge gains in recent years as people seek out more specialized, personalized workouts. Despite that popularity, though, many people keep joining traditional health clubs. Gym-goers represent 88% of new fitness-center members in the Cardlytics sample, up from 86% a year earlier.” – Rachel Bachman
Granted, her article was an observation on spending habits of people involved in differing fitness traditions, but I found it very noteworthy. Here’s my interpretation of her conclusions.
More people are doing some kind of exercise. The arrow is pointing up. Health is on the rise.
I opened a CrossFit gym because I truly believe that CrossFit is the most effective, and most fun way to get fit and stay healthy. I wanted to help people. I still do. I’m not necessarily on any kind of vendetta against Globo Gym. I just want more people to be fit, healthy, and happy. If they choose to go to Spin class, that’s their call. I think it’s boring, but Spin class is substantially better than the couch.
CrossFitters are notorious for “Sneezing” to use Seth Godin’s term for people who spread the “idea-virus” to others. We can’t shut up about CrossFit. I don’t really see this with other fitness traditions. It may be that I don’t run in those circles anymore, so I don’t see it, or it may be that it’s really not there. Similar to how I don’t know more than a handful of people who see Donald Trump as a legitimate option for President. Apparently, they’re out there, I just don’t know them…
Here’s what I do know: CrossFit is expensive and Globo Gym isn’t.
If most people are like me, they think they can figure it out on their own, so they’ll piddle around in a less-than-ideal environment until they realize that they want the real thing.
More people are interested in getting in shape than last year. This is good news. Perhaps it is a shift in our culture. I like to think that I had something to do with this. Who knows for sure? I just hope that they don’t waste too much time piddling.